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Luxottica Germany GmbH
FGX Trade Marketing Manager-Germany (f/m/d)
• Grasbrunn, Kiel, München, Braunschweig, Bamberg
[...] eyewear brands and ecommerce channels including Foster Grant, Gargoyles and Readers. com. We also hold licenses to develop eyewear for legendary brands such as Ironman, Steve Madden, Panama Jack, Disney and Rawlings. We have an exciting opportunity for Trade Marketing
Manager to join our FGX team. In this role, you will approach retailer/ channel strategically to develop solutions that drive category and share growth from trade perspective. You will be responsible for providing relevant channel insights and key learnings cross-functionally to help inform innovation development and marketing plans. In addition to the location in Kiel, other company locations are also possible, such as Munich, Braunschweig, and Bamberg. Main responsibilities: Activate shopper insights (consumer segments, role of channel in category, purchase behavior, etc. ) by channel/ retailer Envision/ create insights-driven shopper experiences (e. g. merchandising, product selection, storytelling) with an omni-channel focus Develop (with cross functional team) and manage best-in-class GTM strategies and plans to ensure program execution and overall sales targets [...] Global Marketing strategy and effectively distill/ implement strategies in respective channels/ retailers Implement Global product and brand strategies, working with Commercial teams to ensure a consistent approach to how we show up in store Pricing from consumer POV to drive
demand and margin enhancement Ability to direct creative teams and design partners to conceptualize ideas visually Marketing thru retailers (e. g. promo strategy, loyalty programs such as Extra Care and Balance Rewards, digital activation) , especially Drug and Mass Synthesize insights/ conclusions from POS analysis/ business tracking/ relevant market research to drive actionable strategies for channel/ retailer Develop strategic selling presentations partnering with marketing commercial teams Position FGX as a strategic partner to key customers through the proposal of future-facing, insights driven category-level initiatives Active participation/ involvement in the
forecasting process and risk opps management Bachelors degree in Marketing, Business Administration, or a related field. Minimum of 5+ years of experience in trade marketing, category management, or retail marketing, ideally within FMCG, consumer goods, or a related industry. Experience working with key retailers and understanding of various retail channels in Germany (grocery, mass, pharmacy/ drug) Strong commercial acumen with functioning understanding of P L, Excellent analytical skills, strong business and project management skills Strong interpersonal communication skills, ability to adapt to fast-paced environments and changing market conditions. Fluent Englisch and German. Luxottica Germany GmbH sucht in Grasbrunn, Kiel, München, Braunschweig, Bamberg eine/n FGX Trade Marketing Manager-Germany (f/m/d) (ID-Nummer: 12366135) 43774173 [...]
