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Hochschule der Wirtschaft für Management gGmbH (HdWM)
Senior Manager (m/w/d) Marketing Sales
• Mannheim
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Head of Marketing Sales International The University of Applied
Sciences for Management (HdWM) is a state-recognized private university in the heart of Mannheim accredited by the German Council of Science. Since 2011, HdWM has been offering practice-oriented German and English-language bachelors and masters degree programs in the fields of management, business psychology and social work. In order to provide students with practical and international experience, HdWM maintains a broad network of companies and universities and is strategically internationally oriented. The HdWM is a member of the Stifterverband für die Deutsche Wissenschaft. The IB University of Applied Sciences is a private, state-recognized university based in Berlin and further study centers in Hamburg, Cologne, Munich and Stuttgart. With its degree programs and its high diversity in its target groups, it is one [...] addressed, and would you like to lead and further develop the universities Marketing and Sales nationally and internationally with us? Revenue Growth Market Expansion: Lead the development and execution of innovative recruitment strategies aimed at maximizing revenue growth through increased
student enrollments, particularly in Germany and other Eastern European markets. Domestic Student Recruitment Strategy: Design and implement targeted marketing and recruitment campaigns with a creative, data-driven, and strategic approach to attract domestic students, optimizing conversion at every stage of the recruitment funnel. Lead Generation Funnel Optimization: Develop high-performing lead generation initiatives to enlarge the recruitment funnel, utilizing both digital and traditional channels. Continuously monitor and refine tactics to improve lead quality and conversion rates. Competition Analysis Market Intelligence: Conduct ongoing competitive benchmarking and market analysis to identify opportunities and threats. Provide actionable insights to improve positioning, pricing, and program offerings. Go-to-Market Leadership: Lead the go-to-market strategy for new and existing programs, ensuring campaigns are aligned with market demand and institutional objectives. [...] Strengthen brand awareness, enhance brand image, and uphold a cohesive corporate identity across domestic and international markets. Marketing Performance Review: Evaluate the effectiveness of marketing campaigns and sales processes to ensure they deliver ROI, enhance brand attractiveness, and achieve set
economic targets. At least five years of sales leadership experience, preferably in the international education field with proven success in developing and executing the enrollment and revenue growth strategy. Completed studies, e. g. in the fields of marketing, business administration, business psychology or comparable degree Very good knowledge of international marketing concepts and measures as well as sales techniques and concepts Proven strategic and conceptual experience in international marketing and sales Excellent proficiency in English (C2 level) . German (C1C2 level) is prerequisite Willingness to travel and desire to work with different teams in different countries Adept at setting clear KPIs and sales targets, and monitoring performance through CRM and analytics platforms. Familiarity with tools such as Hub Spot, Google Analytics [...]
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