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Director, B2C Marketing Central Europe
• Frankfurt, Hesse
Führungs-/ Leitungspositionen
[...] key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables. Leverage our top sponsorship properties (i. e. , FIFA, Olympics, UEFA Womens
Football) through creating engaging marketing programs that win with consumers and clients. Be accountable for the optimal deployment of budget, demonstrating an MROI across functions, partnering with key stakeholders to prioritize high impact outcomes. Provide strategic thought leadership as part of the markets business plan. Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client, competition, economy trends) into the marketing strategies. Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnerships. Communicate regularly with
executive leadership in the market and successfully navigate the diverse and dynamic business environment. Oversee complex local projects in partnership with stakeholders within and outside of the function, including Marketing Services, Legal, Sales, Product, Corp Communication, and agencies. Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market, ensuring appropriate succession planning, maximizing employee engagement, and holding individuals accountable for clear outcomes. Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs. Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement. Support the implementation of a global operating model, facilitating local empowerment while eliminating hub/ cluster silos, adapting where required [...]
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