Job am 19.01.2025 bei Jobleads gefunden
Head of Digital Marketing (m/w/d)
Führungs-/ Leitungspositionen Homeoffice möglich
Work-Life-Balance
[...] dass alle Mitarbeitenden, ganz gleich wo sie arbeiten, Zugang zu ihren unternehmensinternen Informationen haben. Bist du bereit, das Arbeitsleben von Millionen von Menschen zu transformieren? Dann komm zu uns Job Description We are seeking an ambitious, talented, and experienced digital
marketer to take on the pivotal role of Head of Digital Marketing. In this role, youll be at the heart of our marketing efforts, demonstrating the value of our strategies across the organization and ensuring that our target audiences receive the right messages at the right moments. What Youll Do. . . Strategy, Planning Execution Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM) . Align digital marketing strategies with overall business objectives to ensure maximum impact. Campaign Development Data Utilization Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively. Ownership of Paid Acquisition Channels Paid Social: Manage and optimize campaigns on platforms such as Linked In, Facebook, and Twitter to reach targeted B2B audiences. Paid
Search: Oversee PPC strategies, including keyword management and bid
optimization, to drive high-quality leads. Display Advertising: Implement and refine display ad campaigns to increase brand visibility and support lead generation. Ownership of Organic Channels Organic Social Employee Advocacy: Drive engagement and brand awareness through organic social strategies and employee advocacy programs. Organic Search (SEO) : Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic. Website Management Serve as the primary owner of the website, ensuring it is optimized for user experience, lead conversion, and search
engine visibility. Nurture Programs Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates. Budget Management Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns. Hub Spot Tracking Data Manage Hub Spot and other marketing tools to ensure accurate data tracking. Who you are. . . You are a seasoned digital marketing expert with a proven track record of building scalable, systematized, and integrated digital marketing strategies within a B2B environment. You excel at driving both the quantity and quality of leads through the funnel, combining strategic vision with hands-on execution. Technically adept and tactically creative, you are a proven pipeline builder and revenue generator, with a deep understanding [...]
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