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Seibert Group GmbH
Content Marketing Manager-Product Business Unit
• Wiesbaden
Homeoffice möglich
Jobticket Work-Life-Balance
[...] Aura Apps, including Mantra and Karma. Our team is based in Germany and the US (East Coast) , and we are looking for someone with at least half day overlap with the Central Europe time zones. As the Content Marketing
Manager for the Aura GTM team, you will play a key role in crafting and executing our content marketing strategy. You will be responsible for creating high-quality, compelling content for a our Confluence apps that educates, informs, and engages multiple target audiences. What tasks can I expect? Content Strategy Development You take care of developing and implementing a content marketing strategy that aligns with our overall marketing objectives and business goals, including increasing brand awareness, driving lead generation, and improving customer engagement. Content Creation Management You take care of writing, editing, and optimizing various types of content, including blog posts, case studies, whitepapers, eBooks, landing pages,
social media posts, email campaigns, newsletter, and more. You work closely with product marketing managers to create content for all stages of the buyers journey (awareness, consideration, and decision stages) . You collaborate with subject matter experts to produce authoritative and technical content tailored to specific target audiences. SEO Optimization You are responsible for optimizing content for SEO to drive organic traffic. This includes conducting keyword
research, applying on-page SEO strategies, and collaborating with our SEO expert to ensure the content aligns with search engine best practices. Content Distribution Promotion You are responsible for collaborating with our head of marketing and product marketing managers to develop and execute content distribution strategies across various channels, such as the website, email, social media, and industry forums. You also leverage social media platforms to promote content and engage with prospects and customers. Performance Tracking Analysis You use analytics tools like Google Analytics, Hub Spot, and SE Mrush/ Ahrefs to measure content performance. Based on the data, you make adjustments to improve effectiveness. You track key content metrics, including traffic, engagement, lead generation, and conversion rates. What do I bring to [...]
