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Digital Country Manager-Germany
• Düsseldorf, Nordrhein- Westfalen
[...] customers whether they shop in-store or online. Oversee website and campaign performance with a strong focus on improving key E-commerce metrics (including traffic, conversion and AOV, ROAS) and leveraging insights across the business including Retail, wholesale and marketing to accelerate
trade. Responsible for the Digital trade and content calendar for Germany, ensuring content and campaigns planned are exciting, in line with our product strategy/ availability and marketing initiatives and ensuring these are localised to the market. Ensure the strategy is agile and serves both long term and immediate sales requirements, maintaining a premium on-site experience whilst optimising promotional activations to clear through obsolete stock. Drive a localised SEO strategy for DACH specifically, working closely with the global SEO team on technical optimisations and agency in market to deliver SEO outreach campaigns, with a focus on local language and cultural relevance. Leverage the Customer Data Platform (CDP) to deliver targeted retention strategies that build customer loyalty, partnering with the CRM and customer care teams to analyse customer insights. Collaborate with the CRO team to drive data-led online personalisation efforts to enhance the customer journey, offering tailored product recommendations and unique brand experiences and suggesting locally relevant AB tests. Work closely with our
translator agency to drive continuous improvements in translations on the website, across marketing campaigns and ensuring the tone of voice is in line with brand requirements. Produce ad-hoc analysis on performance across all channels including organic search, CRM Paid social, sharing to the wider DACH team and presenting to the senior leadership team on a quarterly basis. Monitor on-site search behaviour and external developments to inform search optimisations, product discoverability and recommending trends to the Merchandising team ahead of the following season. Work together with EMEA Content Teams to provide compelling content stories across channels and on-site (including homepages, PLPs, landing pages and PDPs) , measuring their impact on conversion rate. Collaborate with the customer service team to optimise the customer [...]
